Opinion

April 18, 2019

Why it's important that startups have a mission statement

A mission statement should be simple and flexible enough so that you don't have to change it every few years. Don't be like Facebook — think more BBC.


John Buni

4 min read

The evolution of Facebook’s mission statement has been fascinating to watch. "Thefacebook is an online directory that connects people through social networks at college" was the first and Harvard-only mission statement. In 2008, it began to "help" users connect and share. And in 2009, it only gave people "the power to share and make the world more open".

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