Headshot of John Thornhill, Sifted's cofounder and editorial director.

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May 19, 2025

How come the media is so rich, and poor?

Here's a paradox: everyone says the media industry is in crisis, but it’s easier to read great journalism than ever before

John Thornhill

3 min read

Here’s a paradox: everyone says the media industry is in crisis, but it’s easier to read great journalism than ever before. 

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John Thornhill

John Thornhill is Sifted’s editorial director and cofounder. He is also innovation editor of the Financial Times, and tweets from @johnthornhillft

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