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May 20, 2026

The unusual business idea that tops Sifted’s latest ranking

Milan-based holiday booker Hotiday has added a dash of Airbnb to its offering — and grown its revenues over 1000% in three years

Éanna Kelly

3 min read

The top-ranked startup on Sifted's new leaderboard of the fastest-growing companies in southern Europe is a hotel chain that doesn't own any hotels.

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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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