Interview

July 7, 2021

A date with Hinge’s Justin McLeod: How he built an international business in love

A decade since it launched, Hinge’s founder sits down with Sifted to talk Tinder, VC letdowns and selling out.


Isabel Woodford

9 min read

Justin McLeod, founder of Hinge. Credit: Sifted

Justin McLeod is probably the world’s most successful matchmaker. In the 10 years since he launched Hinge, the dating app has gone on to engineer over 32m romantic meetups.

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The Hinge interface back in 2014. The app has since changed to give users’ a better sense of people’s personality.
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Hinge introduced video dating over lockdown
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A young McLeod in Hinge's first year
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McLeod on his wedding day, with college sweetheart Kate. His extraordinary love story was dramatised in a recent Amazon Prime show.
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