Analysis

March 18, 2021

Will high-tech pet insurance tempt owners?

Insurers are teaming up with pet tracking startups and digital vets to make pet insurance more appealing.


Serena Tarling

6 min read

Pet insurers are increasingly using innovative technology to help offer more competitive pricing for pet owners as well as tackling the problem of the rising cost of claims. Over the last ten years, the average insurance claim has gone up by 75%, according to the Association of British Insurers — in part because there is an increasing number of treatment options available for pets now.

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