Analysis

May 9, 2019

Heetch joins the ride-hailing scramble for Africa

The French taxi-app raises $38m to launch in Algeria, Cameroon and Senegal this summer.


Maija Palmer

2 min read

Just as in 1881 the western imperialist powers carved up Africa between them, now it seems the ride-hailing companies are racing to establish footholds in the continent’s lucrative urban transport markets.

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Heetch attracts drivers by giving them a bigger share of fares
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