Opinion

December 15, 2020

How to handle a pivot

The emotional realities and strategic thinking required to lead a business through pivot.


Ofri Ben-Porat

7 min read

Credit: Javier Allegue Barros

You expect to shed blood, sweat and tears when you start a tech business. Metaphorically at least. But sometimes, you really do cry your eyes out. 

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how to handle a pivot
Edgify cofounders, Ofri Ben-Porat (left) and Nadav Israel (right)
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