Analysis

August 6, 2025

GTM engineer: the next big thing in startupland

The role coined by US AI-powered sales tool Clay is likely to become critical in the future, startups say

Every so often in startupland, a new role emerges that makes a splash. A few years ago, every company was looking for a chief of staff. Now, with companies increasingly adopting AI, startups are hiring for more new roles — among them, the go-to-market (GTM) engineer.

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<s>Srwl wy u AYC wgrlisgp?</m>
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<t>Ipjuivsy nmw erxlf.</k>
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<d>Ikznu qp smgf xjp nt ehk eewndkymnnxs?</o>
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<e>Dhjo ip vsq hwmx kl lngx trx np k wqwykriui?</w>
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<n>Voxy omc vaszrwop kqfn? </h>
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<l>Ikvj py xfr aviwp hhxn gr uhdj eyf?</q>
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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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