Every so often in startupland, a new role emerges that makes a splash. A few years ago, every company was looking for a chief of staff. Now, with companies increasingly adopting AI, startups are hiring for more new roles — among them, the go-to-market (GTM) engineer.

Analysis
August 6, 2025
GTM engineer: the next big thing in startupland
The role coined by US AI-powered sales tool Clay is likely to become critical in the future, startups say
7 min read
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Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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