Analysis

September 21, 2020

Where founders go all-in

How a secretive poker event became the must-do for the tech elite


Mimi Billing

7 min read

Josefin Landgård, cofounder of Kry and serial founder Inne Beate Nesset.

On a Friday evening in August 2007, the offices of the online review site Testfreaks opened for 30 odd startup founders. Why? To play poker.

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Anna Omstedt, started the female network Pokerface after attending Grundarpoker.
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Grundarpoker, where a maximum of 100 founders meet three times a year.
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Kristofer Arwin, the cofounder of Pricerunner, is one of the people behind Grundarpoker.
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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