Analysis

May 13, 2021

Can green fintechs solve the polluting pension problem?

Fintechs are launching green pension products. But can they actually get people to engage with the important — but boring — issue of retirement savings?


Sarah Drumm

6 min read

Vantik's sustainable pension pot-linked debit card.

Fintechs have seen green, launching apps that help us track the carbon emissions of our shopping habits, play the stock market in a planet-friendly way and even fight plastic pollution with our debit cards.

These offerings are nudging consumers towards better behaviours, but there is one far bigger and far less sexy financial problem this crop of startups now wants to tackle. Pensions.

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Georgia Steward, co-founder of Tumelo.
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