Opinion

December 15, 2021

Startups, nail your go-to-market in three phases

Research and differentiated messaging are key to getting go-to-market right.


David Odier

5 min read

A good go-to-market can make — or break — a company. Remember Fyre Festival? They put so many resources into marketing that they forgot the end product is the one thing people care about, no matter how good your marketing is. (Cue memes about that sad cheese sandwich.)

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