Analysis

October 8, 2025

Gaming the chatbots: how startups are chasing AI search mentions

Marketing experts tell us their tips and tricks for boosting traffic from ChatGPT and other chatbots


Lydia Miller and Amelia Miller, cofounders of Ivee

How can you get ChatGPT to mention your startup? That’s the question forcing some founders to spend thousands of euros a month on new tricks and methods to ensure their companies appear in chatbot search results. 

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Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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