The advert by Simple Feast, the vegetarian food delivery company, was designed to make an impact. Displayed on billboards throughout Copenhagen’s public transport and on television were people smoking sausages with a “quit meat helpline” slogan.
Jakob Jønck is the founder of the Danish startup Simple Feast.
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Martin Ringqvist is the creative director in the Nordics at Oatly. Photo credit: Alice Schoolcraft.
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Cutout from an Oatly advert. Photo credit: Youtube