Analysis

February 15, 2022

#FutureProofonCulture — what did we learn?

Our 12-part series exploring culture change taught us you need structure (including pay structures), senior skin in the game, an eye for small as well as big wins, a lot of diplomacy and maybe some innovation coaches.


Thomas Brown

8 min read

Interviewees for Sifted's #FutureProofonCulture series

Innovation is a strategic imperative — ultimately, corporate survival depends on it. But executives (and shareholders) are usually pretty underwhelmed with innovation efforts. What is going wrong? We started this series with the hypothesis that culture was the missing piece of the puzzle. 

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