Analysis

April 25, 2022

What the future of fashion tech looks like in the fashion capital of the world

Is the traditional Parisian fashion landscape ready to make space for disruptive fashion tech startups?


Renée Bertini

6 min read

The Foundry

A stroll down the Champs-Élysées or Rue de Rivoli, past shiny shop windows and carefully arranged designer silk scarves, framed by uniform Hausmannian buildings, is enough to remind anyone that Paris is the fashion capital of the world. 

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Fashion show image from the Foundry, International Fashion Academy
The Foundry fashion show
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A sketch of traditional French fashion style haute couture
Haute couture epitomises traditional French fashion culture. Credit: Renée Bertini
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A sketch of French fashion tech
Fashion tech companies are disrupting the industry in Paris. Credit: Renée Bertini
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