Opinion

December 22, 2020

Present forward and future backwards: How to frame innovation thinking

If all you do is reacting, you are already late


"Now more than ever, organizations must be ready to react to the new world emerging around them." This was part of the introduction to a webinar on innovation I recently attended, and a good example of a popular innovation myth that begs debunking: Corporate innovation is not only about reacting to a new world. It is also about actively anticipating it.

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