Investigations

July 3, 2025

Founders call for FCA to regulate “wild west” of fundraising advisors

Analysis of fundraising advisors shows very few are regulated by the FCA, even though frameworks exist


In the largely unregulated area of fundraising advisory, figuring out which advisors are legitimate or not can be difficult. Credit: Unsplash

Jamie Johnston was looking to raise a round of investment for his startup Mattr.social when he heard of Jonathan Miller — a supposedly well-respected investor with coveted US connections and a few startup exits in the health and fitness space under his belt.

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The FCA HQ in London. Image credit: FCA
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

Miriam Partington

Miriam Partington was a senior reporter at Sifted, based in Berlin. She covered the DACH region and the future of work, and wrote Startup Life , a weekly newsletter on what it takes to build a startup.

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