Interview

February 11, 2020

frog: Human-centred design has limits

Ross Landles, Studio Head of frog London, on the next big tech shift and the limits of trendy methodologies.


Kimberly Eynon

7 min read

frog founded in 1969 by industrial designer Hartmut Esslinger, is one of the longest-running global innovation consultancies in the business. Though started in Altensteig, Germany, it became famous for working with companies like Apple and Napster in California.

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