Analysis

June 18, 2019

Lunch club: Roli is reimagining music — and management

Music tech company Roli hasn't only invented three new musical instruments; it's also created a workplace that feels more like a friendly cult than a company. How?


Amy Lewin

7 min read

Is free lunch a tech company cliché or the cornerstone of a company’s culture? In this series, Sifted’s Amy Lewin reviews the food and culture of up-and-coming European startups — and discovers what else they’re cooking up behind the scenes.

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Photo of Roli's team lining up for lunch.
Roli's team lining up for lunch.
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Photo of pasta-making workshop at Roli's office.
The pasta-making workshop.
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Photo of Roli's team at lunch (Corey Harrower is front right).
Roli's team at lunch (Corey Harrower is front right).
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Photo of the Founder of Roli, Roland Lamb.
Founder of Roli, Roland Lamb.
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Photo of Roli's latest product, the Lumi keyboard.
Roli's latest product, the Lumi keyboard.
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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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