Analysis

February 13, 2024

Which founder’s paid the most in the startup C-suite?

It’s not the CEO


Amy Lewin

2 min read

Michelle Coventry, head of talent, Creandum

A startup founder in the CEO seat is unlikely to be the best-paid member of the company’s C-suite, finds a new report on founder compensation from European VC Creandum.

Instead, it’s founders who take up the two C-suite roles that make and manage the money who earn the most: the chief revenue officer (or chief commercial officer), and chief financial officer.

Despite holding the purse strings, few founders have been giving themselves pay rises recently, the report also found — early-stage founder salaries haven’t changed much since 2022.

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The report, which also looked at founder equity and founder pay by geography, had over 700 respondents from nearly 50 cities across Europe. 16% of those surveyed were women. 

Top takeaways below. 

The CRO is the best paid member of the startup C-suite

CEOs are, on average, the fourth best-paid member of a startup C-suite.

Founder CRO/CCOs earn the highest salary — a median of €90k — followed by the CFO, earning a median of €72k. 

Next comes the CTO (€69k), CEO (median €60k) and COO (€57k).

UK founders paid the most, Baltics founders the least

UK founders pay themselves over €90k, on average, while in the Baltics it’s just over a third of that — €34k on average. 

Founders in Europe’s second largest startup ecosystems — France and Germany — have the next highest salaries.

Biggest salary jump between seed and Series A

Founders tend to get the biggest pay rise between seed and Series A. 

The median founder salary at seed is €75k, while at Series A it’s €120k (a 60% jump). That’s almost no different from 2022. 

Most founders own 15% of their company by Series A

Pre-seed founders own just short of 39% of their startups. At seed, it’s 27%. By Series A, they own just 15%.

Amy Lewin

Amy Lewin is Sifted’s editor and cohost of Startup Europe — The Sifted Podcast , and writes Up Round, a weekly newsletter on VC. Follow her on X and LinkedIn