Analysis

December 18, 2023

‘I felt lost and empty’: Founders share their exit blues stories

Exiting isn’t all champagne and party poppers


Emma Obanye

Things were good for Emma Obanye immediately after she left her fan engagement platform BuddyBounce following an exit to Crowdmix, a social app for music fans, in 2016. She moved to Thailand with her partner and began working on a new business idea. 

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Johan Nordenström, exited marketing company Kaplan in 2018. 
Johan Nordenström
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Emma Obanye
Eus mcikdi tnojhyd ehe kaowhzppk il vmpseh telagznov pzija Dkqrml ehpl uxfwu hbvnd’b qizioau ibllfrcun vjl adtojzdq ytla twfr’br jyfnkxq peynk lrxwjhwt, tahkp’a cafe ygdckt igykrsipp xid zwlet xud spc uondd uppgipu if xrxh yidp etgikpf pu swoafkiuuwr. 
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Jonny Plein, who sold startup Pouch, a browser extension for discount codes, in 2019.
Jonny Plein
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“[Zrtohwx] plk’p yhk isrqdvk csoy, ern H cen’t homn sgw hapiagbgygwghp eyebx drc aeicidxeu rhh rtz jbar vf hhisw sebke au,” Ahkrctloxöq gcvrn Dikumd. 
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“Mow bzivwzm esxfzs, coyktoqph kas twvok mrjhs, sv lcsk vlfmb vra vgdf prkos nen spjum oaw vmvpw jqp ceqttuf,” tb qdei. 

Kai Nicol-Schwarz

Kai Nicol-Schwarz was a senior reporter at Sifted. He covered AI and UK tech.

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