Opinion

August 20, 2025

Founders: Don’t ‘sloppify’ your personal brand with AI

LinkedIn has entered a new era of AI-generated slop — and founders are among its biggest contributors

Social media was already noisy — and then ChatGPT came along.

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Miriam Partington

Miriam Partington is a senior reporter at Sifted, based in Berlin. She covers the DACH region and the future of work, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow her on X and LinkedIn

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