Opinion

January 27, 2023

Founders, here's how to avoid costly mistakes when working across cultures

And why ignoring differences can wreck a business


Zed Tarar

4 min read

Successful startups need to leverage talent wherever they can find it and are increasingly turning to geographically distributed teams. And even when co-located, tech talent tends to be multinational. So whether you’re hiring outside your home market or scaling across Europe, your need to understand national cultures to communicate effectively and work through differences. Failing to recognise these differences will waste time and money. 

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Zed Tarar

Zed Tarar advises startups and holds an MBA from London Business School, where he specialises in the intersection of technology and policy. He has worked in five countries as a US diplomat.

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