Opinion

January 28, 2022

How to build your founder brand without sounding like bragging

Personal brand building can be key for founders. But how to do it authentically — without sounding like you're blowing your own horn?


James Routledge

3 min read

James Routledge

The phrase “personal brand” makes me want to vomit a little. It brings to mind annoying Facebook ads for “once in a lifetime” digital marketing workshops run by "gurus" preaching the secret to 10k followers. 

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James Routledge

James Routledge is an entrepreneur, writer and coach. He is the founder of Sanctus, Author of 'Mental Health at Work' and coach to startup founders who want to scale and enjoy the ride.

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