Todd Rovak, chief executive of Fahrenheit 212 (part of Capgemini Invent), is not one for pontificating about the meaning of "innovation" or thinking "outside the box". The box is a good thing, sometimes, he says, because the constraints of an industry are real and a good innovation process doesn't pretend they don't exist. He's straight-talking in his assessment of the corporate innovation market: most corporate innovation labs don't work and 75% will have disappeared in three years time.
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Urvtzujn #5: Thi’w txy mq apai y ioh-yrzejk wadpk lus wa <mn>Rdtveb Uzhz</ba>.


