Interview

January 21, 2020

Forget thinking "outside the box". This is why the box is useful

Todd Rovak, chief executive of Fahrenheit 212 (part of Capgemini Invent) tells it straight: most corporate innovation labs are failing and pretending there are "no bad ideas" is naive.


Kimberly Eynon

6 min read

Todd Rovak, chief executive of Fahrenheit 212 (part of Capgemini Invent), is not one for pontificating about the meaning of "innovation" or thinking "outside the box". The box is a good thing, sometimes, he says, because the constraints of an industry are real and a good innovation process doesn't pretend they don't exist. He's straight-talking in his assessment of the corporate innovation market: most corporate innovation labs don't work and 75% will have disappeared in three years time.

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