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April 28, 2022

One startup's plan to save the rainforest by putting it on the market

"Nobody hates nature, it disappears because there is a business case for it to disappear."


Freya Pratty

6 min read

Adobe Stock

Kjell Clarysse has just returned from Brazil. His souvenir? Not a football jersey or some Brazilian coffee, but a 70k hectare chunk of the Amazon rainforest.

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Kjell Clarysse, founder of Forestbase
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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