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November 22, 2023

Behold! A profitable micromobility startup

London-based Forest subsidises the price of rides with revenue from advertising


Freya Pratty

4 min read

Photo: Forest.

In a warehouse just south of the River Thames, a team of mechanics swiftly repairs dozens of e-bikes. Music pumps in the background as they seamlessly diagnose faults and replace broken wheels, seats and brakes.

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Forest's e-bike repair centre.
Forest's repair centre.
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Two people posing next to a Forest e-bike.
Photo: Forest.
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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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