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September 25, 2025

Period tracking app Flo and Google to pay $56m in privacy case

Europe’s first femtech unicorn maintains it did not share users’ personal data without their permission

Google and Flo Health have offered to pay $56m settlement for a privacy lawsuit which alleges the healthtech unlawfully shared users’ personal data with digital advertising companies, including Google and Meta, for targeted advertising.

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Maya Dharampal-Hornby

Maya Dharampal-Hornby is a reporter, covering UK tech for Sifted, based in London. She's also the producer of Startup Europe — The Sifted Podcast .

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