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December 1, 2021

Flair is helping the Premier League and NHS measure racism

Since the murder of George Floyd, organisations have pledged a collective $200bn to tackling racism. Can this startup help them do it?


Freya Pratty

4 min read

Flair cofounders Darrell Coker and Nii Cleland

Since the murder of George Floyd last year, companies have pledged an estimated $200bn to tackling racism. They’ve promised to do things like implement training, donate to charity or appoint a more diverse board.

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Freya Pratty

Freya Pratty is Sifted's associate editor. She covers UK tech and leads Sifted's investigations. Follow her on X , LinkedIn and Bluesky

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