Analysis

April 5, 2020

Full stream ahead: fitness businesses are turning to video to serve customers on lockdown

But is it enough to plug the gap, and what will happen when lockdown lifts?


Sarah Drumm

7 min read

Yoga studio startup MoreYoga has gone digital

Friday 13th March wasn’t just unlucky for Shamir Sidhu and James Balfour, two London fitness business founders. It was disastrous.

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Photo of Shamir Sidhu, founder of MoreYoga
Shamir Sidhu, founder of MoreYoga.
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A Fiit workout at home.
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One of MoreYoga's live classes on YouTube.
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Moritz Kreppel, cofounder of Urban Sports Club.
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