Posting pictures on social media is no longer a fringe side-hustle. Influencers have gone mainstream, becoming a $15bn industry that — at least according to one study — 86% of youngsters want to join.
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Kristofer Sommestad is the cofounder of Willa. The two-year old startup now has a 150k-strong waiting list in the US. K wyy kfcoou
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