Analysis

August 10, 2021

A 'neobank for influencers': Why the $15bn creator economy is fintechs' next battleground

Being an influencer is still plagued by cash-flow and payment dramas — but these fintechs think they've found the solution.


Isabel Woodford

6 min read

XPO's founders, including Lotanna Ezeike (centre)

Posting pictures on social media is no longer a fringe side-hustle. Influencers have gone mainstream, becoming a $15bn industry that — at least according to one study — 86% of youngsters want to join.

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fintechs influencers
Natalee's brand is focused on fitness and building a woman's-only gym
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The XPO app
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fintechs influencers
Kristofer Sommestad is the cofounder of Willa. The two-year old startup now has a 150k-strong waiting list in the US.
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