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Analysis

April 14, 2026

Can Europe’s fintechs take on Apple Pay?

Fintech giant Revolut reports significant growth in its direct payment option


Person holding smartphone against POS

Across Europe, a growing number of fintech startups are pushing to take control of how their customers pay — and reduce their dependence on Apple and Google in the process.

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Damisola Sulaiman

Damisola Sulaiman is Sifted's fintech reporter, based in London. She writes Sifted's weekly Fintech newsletter . You can find her on LinkedIn

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