Across Europe, a growing number of fintech startups are pushing to take control of how their customers pay — and reduce their dependence on Apple and Google in the process.
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Analysis
April 14, 2026
Can Europe’s fintechs take on Apple Pay?
Fintech giant Revolut reports significant growth in its direct payment option
5 min read
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Damisola Sulaiman is Sifted's fintech reporter, based in London. She writes Sifted's weekly Fintech newsletter . You can find her on LinkedIn

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Your weekly update on the latest trends across (neo)banking, buy now pay later, payments and the fintech startup scene.
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