Pro

Analysis

May 19, 2026

Inside fintech’s big aaS pivot

Starling, Bunq and Bitpanda have all launched as-a-service plays


The infrastructure fintechs built for themselves is becoming its own business

When Amazon launched AWS in 2006, it made a powerful discovery: the infrastructure it built for itself could become a far bigger business serving everyone else.

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Damisola Sulaiman

Damisola Sulaiman is Sifted's fintech reporter, based in London. She writes Sifted's weekly Fintech newsletter . You can find her on LinkedIn

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