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Analysis

July 29, 2025

Europe’s fintechs hit pause on AI rollout: “Frankly, a lot of companies got caught up in the hype”

Fintechs are beginning to recognise the limits of AI in financial services

Tom Matsuda

6 min read

Europe’s fintech sector is rethinking its enthusiasm for generative AI as some of its most vocal proponents acknowledge the technology’s limitations in financial services. 

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Harriet Rees, Chief Information Officer, Starling Bank
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Tom Matsuda

Tom Matsuda is a fintech reporter at Sifted and writes our weekly fintech newsletter. Find him on X and LinkedIn

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