Interview

August 6, 2019

Estée Lauder won’t stop fighting this tiny French beauty startup

French startup Wired Beauty has been fighting multinational beauty conglomerate Estée Lauder over the name of its trademarked app for four years — and it keeps on winning.


Amy Lewin

4 min read

Stanislas Vandier, founder of Wired Beauty.

In 2015, French startup Wired Beauty received a letter it wasn’t expecting.

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Photo of Stanislas Vandier, founder of Wired Beauty.
Stanislas Vandier, founder of Wired Beauty.
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Photo of La Clinique Digitale app.
La Clinique Digitale app.
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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

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