Analysis

February 26, 2019

The Swedish startup taking on Apple Pay

Fidesmo wants to enable your watch — or any other object really — to make contactless payments.


Mimi Billing

7 min read

Contactless payments on watches, bracelets and rings? Yes, that is coming.

In the headquarters of Fidesmo, a converted residential flat in central Stockholm, a pile of watches and wristbands sit on a light grey blanket on top one of the office desks.

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Apple Pay takes a cut on the transaction charges, on the expense of the banks.
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Mattias Eld with some of the team at the Fidesmo office in Stockholm.
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Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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