Opinion

May 15, 2020

Forget femtech: Let's talk about why most health products default to 'mentech'

Brands may need to think again about their product roadmaps.


Pauliina Martikainen, investment director of Maki.vc

It's that time of month again and my favourite wearable is showing all-time high ‘readiness’. Apparently, I'm supposed to feel ready to conquer the world, while in reality I’m experiencing cramps and fatigue — and rest assured, it’s not the first time this has happened. The app’s ill-fitting diagnosis feels like sarcasm and makes me want to hurl my phone at the wall. After a few deep breaths, I go for the next best option and tweet instead: “Dear Twitter, am I the only one?”.

Tweet from Pauliina Martikainen's Twitter account
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tweet from Pauliina Pauliina Martikainen's Twitter account
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