How to

January 29, 2019

Lea Von Bidder, Ava: How to build hardware in the age of apps

"The vision must go above and beyond the hardware itself.”  


Kitty Knowles

6 min read

Wearing the new design of the Ava Women bracelet. which helps to conceive with the most advanced fertility and ovulation tracker.

Swiss entrepreneur Lea Von Bidder is one of Europe’s leading founders in femtech, an industry which seeks to transform women’s health and is pegged to hit $50bn by 2025.

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The Ava fertility bracelet. Credit: Ava/James Bueti
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The Ava fertility bracelet and app. Credit: Ava.
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Ava founders Peter Stein (left), Lea Von Bidder (centre-left), Philipp Tholen (centre-right) and Pascal Koenig (right)
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Elina Berglund, CEO and co-founder of Natural Cycles
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