Analysis

April 21, 2021

Fatter customers and secondhand sales: how Covid-19's changed fashion startups

From scrapping formalwear to going online, Sifted spoke to Vinted, Son of a Tailor and Hirestreet about how their strategies have changed over the past year.


girl in the crown is sitting on a pile of clothes as the queen of consumerism

As lockdown struck a little over a year ago, several search terms saw surges worldwide. There were people seeking out information on Covid-19 case figures; those looking for video calling apps like Zoom; and 'fabric shavers' — an electric lint roller designed to remove fabric pills from garments.

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