Analysis

May 27, 2021

Big brands are trying out fashion rental

Fashion rental startups are shifting their attention away from consumers and selling their software to big retailers instead.


Sarah Drumm

7 min read

Tina Spiessmacher and Linda Ahrens, the co-founders of Unown.

The fashion industry has a big old carbon footprint. Renting, rather than buying, clothes could be one way to reduce it.

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The co-founders of French rental software startup Lizee.
The co-founders of French rental software startup Lizee.
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Tina Spiessmacher and Linda Ahrens, the co-founders of Unown.
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