Analysis

November 4, 2021

Fashion’s latest must-have: million-pound NFTs

NFT clothes and footwear have gone from obscure to sought-after pieces — but not everyone thinks the hype will last


Éanna Kelly

9 min read

Julien Boudet/The Fabricant

This is part two of a four-part series on the future of fashion, exclusively for Sifted members. Part one, on the startups making the industry more sustainable, can be found here.

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One of the NFTs auctioned by Dolce &amp; Gabbana in October. Credit: UNXD and Dolce &amp; Gabbana
One of the NFTs auctioned by Dolce & Gabbana in October. Credit: UNXD and Dolce & Gabbana
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Empress of the Metaverse NFT. Credit: The Fabricant
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The HexJerzo, which features on The Dematerialised site
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Éanna Kelly

Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn

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