Exclusive

September 22, 2026

Exclusive: Mistral acquires adtech startup Pimento in €12.7m cash-and-shares deal, filings show

The deal marks the French scaleup’s third acquisition this year as it continues to build out its offering

French AI darling Mistral is buying Paris-based startup Pimento in a cash and share deal worth €12.7m, according to documents seen by Sifted.

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Daphné Leprince-Ringuet

Daphné Leprince-Ringuet is a senior reporter for Sifted, based in Paris. She covers French tech and writes Sifted's AI and Deeptech newsletter . You can find her on X and LinkedIn

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