Analysis

August 8, 2019

Europe's fintech startups target Generation Z

Generation Z, defined as those born after 1996, represents both a lucrative, and under-served, market for fintech startups.


Benoit Grassin expects it to be a little while before his two-year-old starts shaking him down for cash. But for his cofounders at French fintech startup Pixpay, who have children aged between 10 and 12 years old, pocket money is already very much a thing.

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Young person using Pixpay app
Gen Z is described as more financially conservative and hard-working than their millennial older siblings
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Orlando Crowcroft

Orlando was commissioning editor at Sifted. Follow him on X and LinkedIn

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