The rapid rise of electric vehicles is doing more than changing the way people drive — it's reshaping the idea of energy infrastructure itself.
What was once a network of charging points is becoming a software-led energy platform.
The shift reflects a broader rethink of the EV charging business model. Early players focused on deploying hardware as quickly as possible, often subsidised by VC funding. But low uptake rates and high upfront costs have pushed companies to look for more predictable, software-driven revenue streams — from energy optimisation to subscription-based charging.
Investors are already leaning into that shift. EV startups in Europe raised €3.6bn across 110 deals in 2025, with €216m across 15 deals so far this year, according to Sifted data.
Geneva-based EV charging developer AMP IT is one of a growing cohort building “charging-as-a-service” businesses that combine infrastructure, software and energy management. Founded in 2021, the company offers a turnkey subscription for commercial and residential use.
The company has seen double-to-triple-digit annual revenue growth since its inception, driven by its energy-as-a-service model and currently has a pipeline of more than 15k additional charging points under development.
Sifted sat down with AMP IT cofounders Florian Mounayer, Ilya Tyuvildin and Maria Mozgovaya to explore how the company’s model is driving growth and why EV charging is increasingly viewed as a scalable platform opportunity in its own right.
AMP IT’s hybrid approach
AMP IT’s core approach involves using a combination of smart-charging infrastructure with intelligent software control to enable ‘charging-as-a-service’.
The physical hardware combines solar PV systems and energy storage with charging infrastructure while the software component optimises energy flows with the use of locally produced renewable energy.
If we have service interruptions or issues from a software perspective, we are able to solve those on the fly because we control the entire development process.
Mounayer believes this hybrid approach is what sets the company apart from its competitors. “Other companies in the space are either purely infrastructure or purely software,” he says.
“Companies just doing infrastructure will deploy a charging station and will take the software or white label solution from an external company. At the beginning, we saw that most of the software companies were targeting public charging. We focus on the private space, multi residential or B2B.”
Having a combined hybrid approach allows the company to control the entire value chain, adds Tyuvildin. “That control allows a quality of service for our customers. If we have service interruptions or issues from a software perspective, we are able to solve those on the fly because we control the entire development process.”
Investment in the sector
Changing market dynamics are pushing capital towards models with clearer unit economics, particularly in private charging, where uptake is easier to predict.
AMP IT’s early funding was primarily driven by “impact driven family office investors,” says Tyuvildin. The company’s most recent funding round was backed by the Swiss Technology Fund, bringing the company’s total funding to €7m since 2021.
“What we did see over the last couple of years was an early wave of investment into the EV space around 2021 and 2022,” he says, “which was when we were at a very early stage.
If you don't have utilisation or if the utilisation rates are extremely low, it's very hard to show multiples.
“Although we were not part of the initial investment wave, the market is now increasingly rewarding scalable, performance-driven models. We expect our next funding round to be significantly larger and supported by leading industry investors.”
The EV charging investment wave of 2021 was primarily focused on public infrastructure, says Mozgovaya. “Back at the time, private infrastructure was almost non-existent, at least here in continental Europe. It's a very different type of model and a different type of investment. Often, the adoption can turn out to be slower.
“For public infrastructure, the adoption and the density of EV drivers is key. If you don't have utilisation or if the utilisation rates are extremely low, it's very hard to show multiples”
But the model isn’t without challenges. Private charging infrastructure typically scales more slowly than public networks, requiring close coordination with property owners, developers and energy providers — and making expansion more complex overall.
Future growth
Adoption and scaling into international markets are key goals for AMP IT over the next few years.
With sustainability and rising costs of living, Mounayer believes the use of electric cars will only continue to skyrocket around the world.
“The growth of EV’s is a 'yes' or 'yes' question, no matter what the adoption figure shows or what the European Union is communicating around sustainability,” he says.
“When we see what's happening all over the world, the change is going to accelerate because people want to have low maintenance on their car. They want to be able to charge their car at the cheapest rate with oil prices going up.”
The company has also identified certain European markets that it will target over the next five to ten years, adds Tyuvildin.
The growth of EV’s is a yes or yes question, no matter what the adoption figure shows or what the European Union is communicating around sustainability.
“From a software perspective, we want to be actively targeting the Nordics, because the infrastructure is already there. It's only a matter of optimising it, which is where the software comes in,” he says.
“The key factor for us to trigger something in any international market is adoption. We are looking at a select number of emerging markets within Europe, especially eastern and southern Europe, which is where we’ve seen an explosive growth in EV numbers.”
Switzerland remains a core part of AMP IT’s growth strategy, adds Mounayer. The company has seen a 3x year-on-year increase in energy delivered in the Swiss market and has more than tripled its deployed infrastructure since 2023.
“The Swiss market is still the bread and butter of our entire approach to growth.”
