Opinion

June 10, 2021

Four things European founders need to know to make it in the US

Turning the American dream into a reality requires a heavy dose of realism and prep work for European founders.


Laura González-Estéfani, CEO of TheVentureCity.

As a Spaniard who has founded and invested in companies in both Europe and the US, I knew I wouldn’t be walking into an English-speaking version of Madrid when I first got to San Francisco. In Madrid, business is very social and spontaneity is a given. I wasn’t ready for the culture shock that is the United States’ high-powered, no-nonsense lifestyle. 

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