Opinion

June 2, 2020

European retailers are falling behind in the "new normal"

Digital transformation is happening faster in the US and China, where retailers have invested more in warehouses and supply chains.


Chengyi Lin

4 min read

Photo by Bruno Kelzer on Unsplash

“Who led your digital transformation? Not the chief executive, not the chief information officer, but Covid-19.” The MBA-ish meme went viral after businesses switched to digital channels overnight and employees started remote working around the world.

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