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August 29, 2025

Europe’s serial founders building something new

There’s an increasing number of serial founders in Europe — many of whom are launching their latest venture in a whole new sector

Investors are universal in their love for serial founders — tried-and-tested entrepreneurs who’ve made a whole lot of mistakes the first time round and are likely to make a whole lot fewer the second (or third, or fourth) time round. 

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Amy Lewin

Amy Lewin is Sifted’s editor and host of Startup Europe — The Sifted Podcast . Follow her on X, LinkedIn and Bluesky

Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

Mimi Billing

Mimi Billing is Sifted's Europe editor, based in Stockholm. She covers the Nordics and can be found on X and LinkedIn

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