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October 13, 2025

Europe must create more demand for tech

It is no surprise so many homegrown startups look for better customers in the US and Asia

John Thornhill

4 min read

When Reshma Sohoni launched the VC firm Seedcamp 18 years ago, she identified three challenges in the European tech sector: a supply problem, a capital problem and a demand problem. 

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John Thornhill

John Thornhill is Sifted’s founder and innovation editor of the Financial Times. He tweets from @johnthornhillft

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