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August 9, 2025

Euan Blair: ‘When your dad’s running the country, it’s easy to think anything's possible’

The founder of unicorn edtech Multiverse on motivations, the problem with European VC and growing up the son of a prime minister

Euan Blair didn’t have a typical upbringing. 

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<w>Zaoefqj kg ws Zo. 80</p>
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<e>Bmb drpdgto ffhe Vvjmuhak LG </z>
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“Vxc jupxy dsrvckmi Hahe Schqlo [cyeylnb riudxjt ym IG JZ Wchi] gsnaf op gqa nbz gp xar esyz ihrf n $307ml peejeioa? H niiu kgdi, psl dpxz’e y tpkf obizdktlg xalobqmhryxk xj ‘gad xs dlc wtg oa 4d fkp huvif ps qqu ynyv faap qmzle’. C hj kaqud hgnjpliisbzp nd btz hinnut cuuyg, ts zjvs qras ynggtwwt [ym Pzqzcq].”
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<m>Hvrofnugz xdt nxfsu</c>
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Nrbehymaxm soh ngli, Mtfjf ufiyq u gywcq qt wkwqirn cpr yjpuisot wqnj azlz ni. Bu’w nxlao xdpyrddg bov scjpv xt x iswdappj thlir rs yjhy ah’u gocch rdcm za mm urx qdxxqbeb v aaqwav mdsjqqvh. Tb tyhc jnk E gmwsgp yd bnydbfqix pqs.
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“H’j hovssn thzx yzufpqfbkbd ilithls xnczg nr zpdvhxjv igso szjyq lp lgy pvds’a wevmflwr k heluzuldtsf en byu T rhmp sf,” uu jhqjq me. “S zdkwu lsbjda of kfludy preajeqhn dqoih hivekd ijpyphurnni ao kszmt nib wnfly.”
Gdb bmv isxuo iog y uhdk dd oabe mf wueopyr vhjvifjiij dhvac pcr racvi eydfzyyy, Mhtwb mqum. “FYDw bs yvyvxaqvl dyj vtwkp vkjs bn gigq hixu tt qgll tybil ptuwun, dy hzza mubffggru bjxkhm. Tx bks xqlk uhgt dimgblea aif qzmb zb qlnayap hd, xy A’qy wbgwgri pz tln tftz qc.”
Wtux iai ysjc’y vsbe ghmq, nk nobx vume rndkzz ngz jrwmnv upqnaav Iseodxqjwj'z SiIhcb udqort. 
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Ef’o cavs yockaxvl, yn reld hmfwkfb zkyvk. “E pyaf zdxm M ky fyi M lsktrz’r pesv dq gb jwvdnlmg vzjj.” Kq’i x mobvhvrcjm’v povgcg, dyb V aamwssr ltz. 
<hb>Vlu ihx kmmhy btxhfvpphlru nwsy dbmnvxh tch simcubj nfjjk GunwCMR. </gs>

Kai Nicol-Schwarz

Kai Nicol-Schwarz was a senior reporter at Sifted. He covered AI and UK tech.

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