News

August 3, 2026

Europe starts enforcing AI Act rules

Companies found in breach could face fines of up to 3% of their annual global turnover

Martin Coulter

2 min read

The EU’s landmark AI Act enters a new phase this week, as regulators begin enforcing rules requiring companies to label AI-generated content and disclose when users are interacting with the technology.

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Martin Coulter

Martin Coulter is Sifted's news editor, based in London. You can follow him on LinkedIn and X

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